About CONCETTO

CONCETTO is the Italian translation of the English word "concept". 

We chose the word concetto, which means "concept" or "idea", 

because vintage wear has always been the basis of our thinking when creating something, 

and in fact it is now a very ambiguous entity. In the world of vintage wear, which has many fans, 

there are some historical facts and usages that are generally told, 

some of which are true, and many of which are misrepresented. 

This is because it is a world where correct materials are gradually lost in the passage of time, 

and the truth is often unknown. However, many pioneers have studied the remaining materials

and gradually pioneered the ambiguous world and passed it on to future generations. 

We, too, are following in the footsteps of these pioneers, exploring this ambiguity with our team, 

and thinking about how we can make use of it to create new products every day. 

In fact, we believe this is the charm of vintage clothing. 

What did the creator of this garment have in mind when he came up with this design? 

At the moment of tracing these thoughts, the explorer's consciousness takes off into the past, 

and it becomes a blissful time of imagining the romance and severity of the times. 

Whether it is right or wrong. Hence, we have named our brand Vintage Wear, 

which is at the core of our business, after our desire to reconstruct vintage wear 

as a "concept" for manufacturing, even if it has a correct answer.